Beauty on a Budget
Makeup is great, but expensive products aren't so great for our wallets. Luckily, there are plenty of drugstore options that offer the same formula and finish as high-end brands, but at a fraction of the price. And that's exactly what we've compiled in this list: from Coty Airspun Loose Face Powder to L'Oreal Lash Paradise Mascara, here are 20 makeup dupes that are just as good as their pricey counterparts.
1. Coty Airspun Loose Face Powder
If you're a lurker on the internet and social media platforms, you'll know that the Coty Airspun Loose Face Powder has long been deemed the dupe for the Laura Mercier Translucent Loose Setting Powder. The best thing is the price—you can get three or four Coty Airspun powders for the cost of one Laura Mercier powder.
2. e.l.f Cosmetics 16-Hour Camo Concealer
When Tarte came out with their Shape Tape concealer back in 2016, it was one of the most talked-about makeup products for a good two years. And for good reason: the coverage is amazing. But e.l.f's 16-Hour Camo Concealer gives Shape Tape a run for its money at just a fraction of the price.
3. Physicians Formula Murumuru Butter Bronzer
If you love bronzer, and in particular, Benefit's Hoola bronzer, you'll be happy to know that there's a great dupe for it: Physicians Formula Murumuru Butter Bronzer. As the name suggests, the consistency is creamy, silky, and buttery soft.
4. Wet n Wild MegaGlo Highlighting Powder
Becca's famous highlighter, the Shimmering Skin Perfector Pressed Highlighter (long name, we know), has been a cult favorite since its release in 2015. But for under $10, you can get the same effect and finish with Wet n Wild's MegaGlo Highlighting Powder in the shade Precious Petals.
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5. Wet n Wild Mega Last Matte Lip Color
More Wet n Wild dupes? Yes, please. If you're a fan of MAC's Velvet Teddy, Wet n Wild's Mega Last Matte Lip Color collection has a shade called Bare It All that looks almost exactly the same. It's pink, nude-y, and the perfect MLBB lipstick.
6. e.l.f Cosmetics Putty Cream Blush
Fenty's Cheeks Out Freestyle Cream Blush claims to melt perfectly into your skin, with shades offered for all skin tones. While e.l.f's Putty Cream Blush doesn't have quite as many options, it's just as lightweight and pigmented to give you that perfect flush.
7. L'Oreal Lash Paradise Mascara
A great dupe for Too Faced's iconic mascara (you know which one), L'Oreal's Lash Paradise has reached Holy Grail status for some. If you want both volume and length, this mascara is an absolute must to add to your makeup routine.
8. NYX Micro Brow Pencil
Brow pencils can be finicky, especially when you're trying to go for thin, hair-like strokes. That's where Anastasia Beverly Hills comes in with Brow Wiz, a super fine pencil that's perfect for the job. But for a cheaper option, NYX's Micro Brow Pencil is your best bet. (Plus, if you're looking for a dupe for Anastasia Beverly Hill's iconic Dipbrow, NYX also has a dupe: the Tame & Frame Brow Pomade.)
9. e.l.f Poreless Face Primer
Of course, we can't forget about primer. Since we often want a flawless base to start with, the Vanish Airbrush Primer from Hourglass is one that many reach for. But to save yourself some cash, e.l.f has a dupe with a similar finish: the Poreless Face Primer.
10. L'Oreal Colour Riche Intense Volume Matte Lipstick
Maybe it's not MAC Velvet Teddy that's your favorite, but instead Charlotte Tilbury's Pillow Talk (they do, however, look pretty similar). Either way, they're both relatively pricey, so get the famous L'Oreal dupe. Available in both satin and matte finishes, the shade Worth It not only looks the same as Velvet Teddy and Pillow Talk, but it's also long-lasting.
11. Milani Make It Last Setting Spray
To seal in your makeup look, most people would recommend Urban Decay's All Nighter Setting Spray. But did you know there's a famous dupe? The Milani Make It Last Setting Spray is apparently just as good (if not better), according to, well, just about everyone.
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12. Maybelline Fit Me Matte + Poreless Powder
The Charlotte Tilbury Airbrush Flawless Finish Powder is, as it says on the tin, a finishing powder that gives a full-coverage, velvety glow to your skin. But for a great dupe, try Maybelline's Fit Me Matte + Poreless Powder.
13. L.A. Girl PRO Neutrals Palette
Looking for an eyeshadow dupe for Urban Decay's Naked Reloaded Palette? Look no further, because we have the perfect answer for you: L.A. Girl PRO Neutrals Palette. Not only are the shades similar, but the color payoff of the L.A. Girl's palette is just as good.
14. NYX Dewy Finish Setting Spray
We've mentioned a dupe for Urban Decay's All Nighter, but what about a dupe for MAC Fix+ lovers? Don't worry; we got you. The NYX Dewy Finish Setting Spray is a great bang for your buck and offers a similar finish, leaving your skin glowing for hours. It's also worth noting that Fix+ isn't actually a setting spray but a finishing spray.
15. Maybelline Lash Sensational Mascara
Another mascara dupe, this time for Lancome's Monsieur Big, is Maybelline's Lash Sensational. Though the brushes don't look the same, Lash Sensational is known for volume and length, separating each lash for a fan effect. This mascara is also listed as a dupe for Lancome's Lash Idole.
16. L'Oreal True Match Lumi Foundation
If you're a fan of Giorgio Armani's Luminous Foundation but not a fan of its price, try L'Oreal's True Match Lumi Foundation. Both formulas are hydrating, long-lasting, and give your skin a natural glowy finish. The only difference? L'Oreal's is an absolute steal, priced under $15.
17. Maybelline Fit Me Concealer
NARS Radiant Creamy Concealer is another cult favorite item. And that's no surprise: it brightens, corrects, and gives the skin a natural finish. But since it doesn't come cheap, try Maybelline's Fit Me Concealer if you're tired of restocking it, as the Fit Me Concealer also gets the job done.
18. Lamora Beauty Attraction Eyeshadow Palette
For another eyeshadow dupe, we have just the one for Natasha Denona's Glam Palette: Lamora Beauty's Attraction Eyeshadow Palette. Not only that, but Lamora has a few other palettes that can rival Natasha Denona's. Plus, their formula is creamy, long-lasting, and heavily pigmented, making their palettes both affordable and worth the buy.
19. Pixi Beauty TintFix
Benefit's Floratint is a beloved product for some, a two-in-one stain that can be used as a blush and a lip tint. But for a dupe that's a fraction of the price, get Pixi Beauty's TintFix. It's also a multi-use tint that offers various shades, giving you that natural flush on the lips and cheeks.
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20. Catrice True Skin High Cover Concealer
Another Holy Grail product, Lancome's Teint Idole Ultra Wear All Over Concealer is highly raved about. This concealer claims to have a breathable formula, offering buildable, creaseless coverage. But why buy it when there's a $7 dupe? Plus, not only does Catrice Cosmetics' True Skin High Cover Concealer provide high coverage, but the formula is also waterproof.
